Fellow webmasters will recognize my slight desperation, my total sense of unease when Google dances. It all has to do with pre-conditioning, psych majors will know this, I am well conditioned to react. I have been burnt horribly by Google dances in the past so my panic is almost palatable. Forget Pavlov’s dog, when Google dances, webmasters like me salivates. Mastering Google means mastering your site’s keywords or phrases. anger management Get a top ten SERPs ranking for your keywords and changes are very good you will have a successful site. Webmasters work for years getting their site’s keywords up into the top keyword ranking spots. Countless fortunes have been made by those who have mastered the game.